The student has outlined a clear and appropriate topic at the beginning of the work, focusing on investigating the marketing strategies implemented by Amazon. The chosen topic is specific and focused, addressing a key business issue related to e-commerce and marketing. The research question is sharply focused on the business problem and is answerable within the limitations of resources, time, and word limit. Additionally, the student primarily uses high-level academic research and writing skills, with a comprehensive review of the literature on the topic. The essay is based on secondary resources, and the student has outlined a carefully planned methodology and approach to address the research question, demonstrating intellectual discovery and creativity.
