The student outlines the topic of their study at the beginning of the essay, making its aim clear to the reader by using a clear title based on Disney and its launch of Disney+. The essay’s title promotes an analytical work, as the student uses the term "evaluation" and indicates a focus on both the negative and positive effects of the launch. The topic of the essay is specific and focused on Disney's launch of Disney+ in 2019, demonstrating a clear focus. The student poses a detailed and focused research question on digital presence, market dominance, and SVoD, which will be answered within the limitations of time and word limit. The research question is directly relevant to Business and Management, integrating business management theories, tools, and techniques. The essay is mainly based on secondary sources, maintains a high academic level and is presented using appropriate writing skills. The student's work is based on a comprehensive literature review regarding the chosen topic, and any interviews or questionnaires included do not constitute a major part of the essay. The student's research effectively aids in analyzing qualitative and quantitative elements relevant to the research question, and the essay includes an outline of a consciously planned methodology aimed at answering the research question, considering the tools, sources, and possible limitations.
