The student effectively incorporated relevant source material throughout the Extended Essay (EE), directly addressing the research question regarding Gucci's promotional strategies aimed at Generation Z in China. They utilized a range of secondary sources, such as articles and reports from Kering Corporation, Jing Daily, and Statista, to set the topic within a greater business context. Additionally, the student maintained an academic tone and style throughout the essay, using technical terms related to marketing strategies only when necessary and avoiding oversaturation of jargon. However, the student could have improved by providing clear definitions of technical terms at the beginning of the relevant section to demonstrate their knowledge and understanding of the topic.
