The student has chosen ethics as the key concept for this internal assessment, which is clearly indicated on the title page. The research question focuses on the downsizing strategy and its impact on the financial performance of Twitter, addressing past issues. The student has selected Twitter as the single business to base their work on and explores industry-wide issues in direct reference to their impact on Twitter. The student also explores downsizing as a business strategy and market positioning, which are closely linked to the business syllabus. Background information about Twitter's organization and a clear outline of the issue under investigation are provided. The student explains the methodology used, including the fishbone diagram and financial analysis. However, the student is encouraged to further describe and analyze the connection between ethics and the organization throughout the entire IA.
