Criterion A: The key concept identified is either change, creativity, ethics, or sustainability. If an IA fails to achieve this, a mark of 0 is given

Comment: The student has identified the concept of change.

Criterion A: This key concept employed is clearly indicated on the title page (it can be included in the research question but does not have to, the title page is the prime requirement)

Comment: The student has identified the concept of change on the title page.

Criterion A: This key concept employed is clearly indicated on the title page (it can be included in the research question but does not have to, the title page is the prime requirement)

Comment: The student has identified the concept of change on the title page.

Criterion A: The key concept identified is either change, creativity, ethics, or sustainability. If an IA fails to achieve this, a mark of 0 is given

Comment: The student has identified the concept of change.

Criterion A: The research question either tackles the company’s past issues (backward-looking) or its future (forward-looking)

Comment: The student has selected a question that follows a past issue concerning Ryanair. The student focused on the past implementations of worker motivation strategies, which requires the investigation of past data.

Criterion A: The student bases the work around a single business

Comment: The student has based the work around a single business, which is Ryanair.

Criterion A: The student bases the work around a single business

Comment: The student has based the work around a single business, which is Ryanair.

Criterion A: The research question either tackles the company’s past issues (backward-looking) or its future (forward-looking)

Comment: The student has selected a question that follows a past issue concerning Ryanair. The student focused on the past implementations of worker motivation strategies, which requires the investigation of past data.

Criterion A: The student selects a real business issue or problem that relates to any part of syllabus

Comment: The student has presented a real business issue as staff motivation is an important area to address for Ryanair. Furthermore, to concepts of motivation and employee satisfaction are highly related to the business and management syllabus.

Criterion A: The student provides background information about the organization chosen

Comment: The student has included clear information concerning Ryanair, depicting that it is a low-cost airline.

Criterion A: The student provides a clear outline of the issue or problem under investigation

Comment: The student has presented a clear outline of the issue as the student explained that Ryanair must implement changes to its policies and culture.

Criterion A: The student clearly explains the methodology used to investigate this issue or problem

Comment: The student has included a brief exploration of the sources used for the investigation. To improve, the student could have included more information on these sources. The student could have showcased what kind of sources were chosen (reports, articles, tec), why they were chosen, and some of their limitations like bias.

Criterion A: The student clearly describes and analyzes the connection between the key concept and the organization under study throughout the whole IA

Comment: The student has effectively focused on the concept of change throughout the work, which is demonstrated by the student's use of bold formatting.

Criterion A: The student clearly describes and analyzes the connection between the key concept and the organization under study throughout the whole IA

Comment: The student has effectively focused on the concept of change throughout the work, which is demonstrated by the student's use of bold formatting.

Criterion A: The student clearly describes and analyzes the connection between the key concept and the organization under study throughout the whole IA

Comment: The student has effectively focused on the concept of change throughout the work, which is demonstrated by the student's use of bold formatting.

Criterion B: The student includes three to five supporting documents

Comment: The student has included five supporting documents in the work. These supporting documents are stated in the 5.1 section of the references. The student has chosen to focus on articles concerning Ryanair and its employees' relations.

Criterion B: The supporting documents are contemporary and published within a maximum of three years prior to the submission of the IA

Comment: The student's documents have been published in the years 2022 and 2023, which ensured that they are contemporary.

Criterion B: The supporting documents are contemporary and published within a maximum of three years prior to the submission of the IA

Comment: The student's documents have been published in the years 2022 and 2023, which ensured that they are contemporary.

Criterion B: The supporting documents are contemporary and published within a maximum of three years prior to the submission of the IA

Comment: The student's documents have been published in the years 2022 and 2023, which ensured that they are contemporary.

Criterion B: The supporting documents are contemporary and published within a maximum of three years prior to the submission of the IA

Comment: The student's documents have been published in the years 2022 and 2023, which ensured that they are contemporary.

Criterion B: The student labels each document clearly, e.g., “Supporting document 1”, “Supporting document 2”, etc.

Comment: The student has not ensured the clear labeling of the supporting documents. The student could have used numbers from 1-5 to label the supporting documents.

Criterion B: Maximum one of the supporting documents may be a transcript of video or audio material

Comment: The student has not included any transcripts of videos or audio material - the subcriterion is therefore fulfilled.

Criterion B: The supporting documents are relevant and sufficiently in-depth

Comment: The supporting documents are relevant as they are focused on Ryanair and its employee motivation. Furthermore, they provide sufficiently in-depth information concerning Rynair's efforts to improve productivity and customer satisfaction.

Criterion B: The supporting documents are relevant and sufficiently in-depth

Comment: The supporting documents are relevant as they are focused on Ryanair and its employee motivation. Furthermore, they provide sufficiently in-depth information concerning Rynair's efforts to improve productivity and customer satisfaction.

Criterion B: The supporting documents are relevant and sufficiently in-depth

Comment: The supporting documents are relevant as they are focused on Ryanair and its employee motivation. Furthermore, they provide sufficiently in-depth information concerning Rynair's efforts to improve productivity and customer satisfaction.

Criterion B: The supporting documents are relevant and sufficiently in-depth

Comment: The supporting documents are relevant as they are focused on Ryanair and its employee motivation. Furthermore, they provide sufficiently in-depth information concerning Rynair's efforts to improve productivity and customer satisfaction.

Criterion B: The student highlights the parts of each supporting document that relate directly to their IA

Comment: The student's supporting documents are highlighted with yellow highlighter to display the most important information from each supporting document.

Criterion B: The documents provide a range of ideas and views regarding the topic

Comment: The documents provide a range of views as they come from varied publishers like Ryanair and even its employees. Furthermore, the student's documents provide a range of ideas as they analyze a range of topics like the working conditions for employees at Ryanair and reviews of the company.

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Criterion B: An assessment of the validity and reliability of the supporting documents is present

Comment: The student has not provided a thorough analysis of the validity and reliability of the documents. The student could have dedicated two or three sentences in the methodology to analyze the reliability and validity of the documents. The student could have considered elements like bias, date of publication, views explored, etc. For example, the student could have stated that the qualitative articles concerning Ryanair may be subject to bias.

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Criterion B: The documents provide a range of ideas and views regarding the topic

Comment: The documents provide a range of views as they come from varied publishers like Ryanair and even its employees. Furthermore, the student's documents provide a range of ideas as they analyze a range of topics like the working conditions for employees at Ryanair and reviews of the company.

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