The student has effectively identified the key concept of change in their IA, focusing on Spotify's strategic shift towards exclusive podcast content and its implications for user engagement and market share. However, the student did not include a title page that clearly states the key concept, which is a requirement. The research question is well-crafted, assessing how Spotify's investment impacts engagement and market trends, and the student has based their work around a single business, providing relevant background information and a clear outline of the issue. While the methodology is well explained, the student has not sufficiently connected the key concept of change to Spotify's strategies throughout the IA, which could enhance the clarity and relevance of their analysis.
