The student has effectively identified creativity as the key concept in the IA, which is clearly indicated on the title page and referenced throughout the essay. The research question investigates how Pharrell Williams' creativity influences Louis Vuitton's profitability and market position, using historical and current financial data to establish this link. The student has centered the work around Louis Vuitton and discussed industry-wide issues in relation to the company's strategies, demonstrating an understanding of the competitive luxury fashion market. However, the student has not provided a clear outline of the central problem or a detailed methodology section, which are necessary for a comprehensive investigation. Overall, the student has successfully connected the key concept to the organization's strategies, showcasing the impact of creativity on business performance.
