Business and Management

Have you got your business management IA deadline approaching soon and are unsure what to choose as your topic? Don't worry, this post is here to help you through that process! In this text, we will provide you with numerous business IA ideas with examples to help you start the writing process. Our goal is to guide you in meeting the IB criteria and ensure you stay on track during the entire IA writing process. No matter what aspect of business you are interested in, the suggestions below are sure to have something that suits your needs!&nbsp;&nbsp;<h2 style="text-align:center;">Business Management IA Ideas</h2>&nbsp;&nbsp;<ol><li><a href="/ia/business-and-management/64904f6cc5c419001367942a" target="_blank" rel="noopener noreferrer">Netflix password sharing:</a> Through this topic, you could explore the extent to which Netflix's decision to stop password sharing between users affected its brand image and sales.&nbsp;&nbsp;</li><li><a href="/ia/business-and-management/6203fcb959dfc50013182c98" target="_blank" rel="noopener noreferrer">Employee attrition rate:</a> In this topic, you could look into how a company could reduce its employee attrition rate, by making it more attractive to stay in the company rather than leave.&nbsp;&nbsp;</li><li><a href="/ia/business-and-management/61262c12c7828e0013ce1e8a" target="_blank" rel="noopener noreferrer">Number of manufacturing units:</a> Looking at this topic, you could explore whether it would be beneficial for a company to open additional manufacturing units in more locations to maximize profit.&nbsp;&nbsp;</li><li><a href="/ia/business-and-management/5ff1e66897f035fd691a3957" target="_blank" rel="noopener noreferrer">Increasing Amazon Go Stores:</a> Through this analysis, you could look into whether opening more Amazon Go stores is a good business decision since it gives customers the option to shop in-person rather than only online.&nbsp;&nbsp;</li><li><a href="/ia/business-and-management/647f35fec713060013a31fc2" target="_blank" rel="noopener noreferrer">Microsoft Bing and AI:</a> Within this topic, you could explore the extent to which making Microsoft Bing more AI-powered could increase Microsoft's profitability.&nbsp;&nbsp;</li><li><a href="/ia/business-and-management/647f3663c713060013a31fc6" target="_blank" rel="noopener noreferrer">Corporate social responsibility:</a> Looking at this topic, you could determine whether a company should focus more on corporate social responsibility initiatives to improve brand awareness and profits.&nbsp;</li><li>&nbsp;<a href="/ia/business-and-management/647f36d4c713060013a31fc9" target="_blank" rel="noopener noreferrer">Online retailing:</a> In this topic, you could investigate whether it is more beneficial for a company to have in-person stores or to move their business fully online.&nbsp;&nbsp;</li><li><a href="/ia/business-and-management/62d2f60fefe3ca0013f9a35c" target="_blank" rel="noopener noreferrer">Phone pricing:</a> Through this study, you can determine whether the pricing strategy used by Apple to sell iPhones is effective in making sales of iPhones increase. This can also be applied to other phone companies such as Samsung, Lenovo, etc.&nbsp;&nbsp;</li><li><a href="/ia/business-and-management/62d654b5efe3ca0013f9a893" target="_blank" rel="noopener noreferrer">Merger between phone companies:</a> Looking at this topic, you can analyze how the merger between two phone companies affected the profitability of the merged company within a country.&nbsp;</li><li><a href="/ia/business-and-management/5f8fd8d7d9485e7b2d9ef35c" target="_blank" rel="noopener noreferrer">Expansion of Lyft services:</a> Through this investigation, you could explore whether it would be beneficial for Lyft to expand its services outside North America so it can compete with Uber and increase profits.&nbsp;&nbsp;<pre><code class="language-plaintext">CAROUSEL</code></pre>&nbsp;</li><li><a href="/ia/business-and-management/5f424667e41e2324f57468c2" target="_blank" rel="noopener noreferrer">Expansion of a company:</a> In this topic, you could look into whether a company has future potential for expansion in a particular country or if the market is saturated.&nbsp;&nbsp;</li><li><a href="/ia/business-and-management/622cdeca9a37d700138c33fa" target="_blank" rel="noopener noreferrer">iPhone headphone jack:</a> Within this topic, you could explore how Apple’s decision to permanently remove the headphone jack from the iPhone has affected their customer satisfaction and profits.&nbsp;</li><li><a href="/ia/business-and-management/5f7d027c356a187b1bb87a37" target="_blank" rel="noopener noreferrer">Market share analysis:</a> Exploring this idea, you could determine how a regional music streaming service's market share will be affected by the introduction of Spotify to the region.&nbsp;</li><li><a href="/ia/business-and-management/62d97684e042a500150f40f6" target="_blank" rel="noopener noreferrer">Carbon-neutral airlines:</a> Through this topic, you can investigate whether an airline's initiative in being carbon-neutral has affected its operations and profitability.&nbsp;&nbsp;</li><li><a href="/ia/business-and-management/62c7cf8ab6479f0013a50aac" target="_blank" rel="noopener noreferrer">Earlier operating time:</a> In this exploration, you could look into whether a business should have longer hours of operation by opening earlier in the day to see if this increases sales and profit.&nbsp;&nbsp;</li><li><a href="/ia/business-and-management/62d866367ded760014fe7100" target="_blank" rel="noopener noreferrer">New units of transport:</a> Within this study, you could determine if a transport company should invest in buying more units of transport such as trucks, to improve profit.&nbsp;&nbsp;</li><li><a href="/ia/business-and-management/616e54ef14211400137e1fbf" target="_blank" rel="noopener noreferrer">Changing leadership style:</a> Through this investigation, you could explore if changing the leadership style within a company could improve employee motivation.&nbsp;&nbsp;</li><li><a href="/ia/business-and-management/62ccf1149636f50014730b12" target="_blank" rel="noopener noreferrer">Hiring permanent workers:</a> Exploring this topic, you could look into whether a company should hire more permanent workers to improve the management of costs of production and hence improve profitability.&nbsp;&nbsp;</li><li><a href="/ia/business-and-management/62fba6fa56123f00132eca93" target="_blank" rel="noopener noreferrer">Expansion into international markets:</a> In this topic, you could explore how a company's marketing strategies have effectively enabled them to penetrate and expand into international markets.&nbsp;</li><li><a href="/ia/business-and-management/62ed3ec92a89a40013e70576" target="_blank" rel="noopener noreferrer">Benefits of acquisition:</a> Within this study, you could look into how the acquisition of a smaller company by a larger one could have benefits for both companies involved.&nbsp;&nbsp;</li><li><a href="/ia/business-and-management/5ffe3472e175f502d6a992a1" target="_blank" rel="noopener noreferrer">Globalization of a company:</a> Through this topic, you could analyze the efforts taken by a company to improve its global network and if this has been beneficial for the company's profits.&nbsp;&nbsp;</li><li><a href="/ia/business-and-management/61433b64e7d76100138e2bfc" target="_blank" rel="noopener noreferrer">Marketing during the pandemic:</a> In this topic, you could look into how a company changed their marketing strategy during the COVID-19 pandemic to increase its market share and boost product sales.&nbsp;&nbsp;</li><li><a href="/ia/business-and-management/5ffe34efe175f502d6a992aa" target="_blank" rel="noopener noreferrer">Company goals analysis:</a> Within this analysis, you could explore how effectively a company is meeting its sales and profitability goals in a certain market.&nbsp;</li><li>&nbsp;<a href="/ia/business-and-management/5ffe34a7e175f502d6a992a4" target="_blank" rel="noopener noreferrer">Marketing of a product line:</a> Through this topic, you could analyze how effectively a company marketed a specific product line based on sales and profitability of the product line.&nbsp;&nbsp;</li><li>&nbsp;<a href="/ia/business-and-management/636a0b5a149ad00013b9fc05" target="_blank" rel="noopener noreferrer">Employee motivation:</a> In this study, you could explore the financial or non-financial incentives that could increase employee efficiency within a company.&nbsp;&nbsp;</li><li><a href="/ia/business-and-management/63699edd149ad00013b9fa7b" target="_blank" rel="noopener noreferrer">Improving sustainability:</a> Looking into this topic, you could analyze whether a company could improve environmental sustainability through partnerships with sustainable organizations, for example by making fully recyclable products.&nbsp;&nbsp;</li><li><a href="/ia/business-and-management/6006dfcfbe2ee3d912d0cc8a" target="_blank" rel="noopener noreferrer">Qatar blockade:</a> In this topic, you could explore how the 2017 blockade on Qatar affected the profitability of Qatar Airways, as compared to previous years.&nbsp;&nbsp;</li><li>&nbsp;<a href="/ia/business-and-management/62ec11672a89a40013e70385" target="_blank" rel="noopener noreferrer">Changing HR strategies:</a> Within this study, you could look into how a company changed their Human Resource strategies in various countries during the COVID-19 pandemic.&nbsp;&nbsp;</li><li><a href="/ia/business-and-management/6188fc0f4a61a20013fdcd6c" target="_blank" rel="noopener noreferrer">Changes in organizational structure:</a> Through this topic, you could analyze whether a company should change their organizational structure to improve productivity.&nbsp;</li><li><a href="/ia/business-and-management/6305ba3ea315bb0013dc5990" target="_blank" rel="noopener noreferrer">Resolving stakeholder conflicts:</a> Looking into this topic, you could investigate how a company resolved stakeholder conflicts by raising the employees' internal minimum wage.&nbsp;</li></ol>&nbsp;&nbsp;For more IA ideas and a deeper insight into how to structure your IAs, head to the <a href="/" target="_blank" rel="noopener noreferrer">Clastify</a> website where you will be able to find numerous <a href="/ia/business-and-management" target="_blank" rel="noopener noreferrer">business management</a> IA topics as well as exemplar IAs that you can refer to during your writing process!&nbsp;

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A comprehensive list of 30 business management IA internal assessment topic ideas along with explanations and examples. See what can be done and use this as inspiration for your own topic. 

Business Management IA Topic Ideas + Examples

Do you need some help getting started with writing your business IA? Look no further as Clastify is here to help you with that! Based on our IB experience, this post contains some tips on how to structure your Business Management IA well to get top marks. The guide below is just an example of how a good IA should be structured, however, keep in mind that many high-scoring IAs may also use other structures. For examples of some well-structured IAs, head to the <a href="/ia" target="_blank" rel="noopener noreferrer">Clastify</a> website where you can read through multiple exemplar IAs!&nbsp;&nbsp;<h2 style="text-align:center;">Business Management IA Format and Structure&nbsp;</h2>&nbsp;&nbsp;The guide will be broken up by section to help you better understand what is required in each part of the IA and will have examples linked, as follows:&nbsp;&nbsp;<h3>Title page:</h3><ol><li>Include the research question and the key concept being studied (change, creativity, ethics, sustainability). The key concept is new for IAs from the May 2024 session.</li><li>Include your IB number and the session for which you are submitting the IA (eg: May 2024).</li><li>Include the word count of the IA, which should be 1800 words or fewer.</li><li>Do not include your name, school name, or candidate/student number.</li><li><a href="/ia/business-and-management/64904f6cc5c419001367942a" target="_blank" rel="noopener noreferrer">Example:</a> This IA has all the above requirements.</li></ol>&nbsp;&nbsp;<h3>Table of contents:</h3><ol><li>Include the following: Introduction, Analysis, Conclusion, References and Supporting Documents&nbsp;</li><li>Under Analysis, you should list the 3 tools you have chosen for the IA.&nbsp;</li><li>Tools that you can use for analysis include SWOT analysis, STEEPLE analysis, decision trees, Ansoff matrix, etc.&nbsp;</li><li><a href="/ia/business-and-management/64904f6cc5c419001367942a" target="_blank" rel="noopener noreferrer">Example:</a> This IA's table of contents has clearly stated the above sections as well as explicitly mentioned the tools used for the analysis. &nbsp;</li></ol>&nbsp;&nbsp;<h3>Introduction:</h3><ol><li>Provide a brief introduction to the business or organization that you have chosen for your IA (eg: Apple).</li><li>Mention the product or service that will be analyzed in the IA (eg: iPhone 12 sales in a country).</li><li>State the problem and how this relates to your research question and key concept (eg: competition with domestic brands, how can this be overcome by changing the price?).</li><li>Make sure to include in-text citations for this section.</li><li>Keep the introduction short, at around 200 words.</li><li>An example of a good introduction can be found <a href="/ia/business-and-management/647f35fec713060013a31fc2" target="_blank" rel="noopener noreferrer">here</a>.</li></ol>&nbsp;<pre><code class="language-plaintext">CAROUSEL</code></pre><h3>&nbsp;</h3><h3>Analysis:</h3><ol><li>In this section, you should use the 3 selected tools to analyze the problem concerning the key concept.&nbsp;</li><li>Briefly introduce each tool and how it will be used.&nbsp;</li><li>Separate the analysis into different sections for each tool used.</li><li>Analyze each tool in the form of a mini-essay. Justify why that specific tool is relevant to answering the research question, analyze how that tool was used (eg: which quadrant of the Ansoff Matrix does the business strategy used by the company fall into?), and provide a conclusion that links each tool to the key concept.</li><li>Discuss the limitations and reliability of the sources used to analyze each tool.</li><li>The analysis should be around 1300-1400 words.</li><li>An example of a good analysis can be found <a href="/ia/business-and-management/647f36d4c713060013a31fc9" target="_blank" rel="noopener noreferrer">here</a>.</li></ol>&nbsp;<h3>&nbsp;</h3><h3>Conclusion:</h3><ol><li>Re-state the research question and key concept.&nbsp;</li><li>Provide a brief overview of the findings from your analysis - how was each tool used to help you answer the research question?&nbsp;</li><li>Discuss limitations of the analysis (eg: were the sources of an acceptable depth?).</li><li>The conclusion should be around 250-300 words.&nbsp;</li><li>An example of a good conclusion can be found <a href="/ia/business-and-management/64904f6cc5c419001367942a" target="_blank" rel="noopener noreferrer">here</a>.</li></ol>&nbsp;&nbsp;<h3>References:</h3><ol><li>Cite the supporting documents used, as well as any other sources used in the IA.</li><li>The supporting document references should be clearly labelled (eg: Supporting document 1: (insert reference)).</li><li>A good example of this can be found <a href="/ia/business-and-management/64904f6cc5c419001367942a" target="_blank" rel="noopener noreferrer">here</a>.</li></ol>&nbsp;<h3>&nbsp;</h3><h3>Supporting documents:</h3><ol><li>Provide the actual supporting documents used here.&nbsp;</li><li>This includes diagrams, articles screenshots, transcripts, etc.</li><li>A good example can be found <a href="/ia/business-and-management/64904f6cc5c419001367942a" target="_blank" rel="noopener noreferrer">here</a>.</li></ol>&nbsp;&nbsp;&nbsp;We hope this guide helps guide you in properly formatting and structuring your Business Management IA! If you want to read some exemplary IAs before you start writing, we've got you covered too! Simply head to the <a href="/" target="_blank" rel="noopener noreferrer">Clastify</a> website, where you will be able to find numerous <a href="/ia/business-and-management" target="_blank" rel="noopener noreferrer">Business</a> IA ideas and examples, so you can look for the ones that are the most relevant to your topic. Good luck!&nbsp;

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A comprehensive guide on formatting and structuring an IB Business Management Internal Assessment. Explore different approaches and use this as your roadmap throughout the IA writing process.

Business Management IA Format and Structure 

Are you having trouble choosing a topic for your Business and Management extended essay? Clastify comes to the rescue! Keep reading for our propositions of possible subjects for your essay along with examples that you can refer to in your writing process.&nbsp; &nbsp; &nbsp;<h2 style="text-align:center;">Business and Management EE ideas&nbsp; &nbsp;</h2><ol><li><a href="/ee/business-and-management/64aaedf9f66fe2001384513e" target="_blank" rel="noopener noreferrer">Amazon's market strategies: </a>Through this topic, you could explore how Amazon's market strategies contributed to growing its e-commerce business internationally.&nbsp;<meta charset="utf-8">Understanding how the company's strategies contribute to its international growth is essential for assessing its effectiveness in targeting the right audience and delivering relevant content. This research aims to analyze Amazon's market strategy, e-commerce operations, user experience, and overall approach to provide insights into its success. &nbsp;</li><li><a href="/ee/business-and-management/64a7278c701b5600139b43bd" target="_blank" rel="noopener noreferrer">Zoom's leadership position:</a> In this case, you could analyse how Zoom's business model influenced its market leadership position.&nbsp;The company experienced significant growth during the pandemic. Zoom's freemium business model, offering basic features for free and charging for advanced ones, contributed to its success. This essay examines the impact of Zoom's freemium model on its market leadership position considering factors beyond pricing that influenced its rapid growth<span style="background-color:rgb(255,255,255);color:rgb(13,13,13);font-family:Söhne, ui-sans-serif, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, Ubuntu, Cantarell, &quot;Noto Sans&quot;, sans-serif, &quot;Helvetica Neue&quot;, Arial, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;;font-size:16px;"><span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:pre-wrap;widows:2;word-spacing:0px;">.&nbsp; &nbsp;</li><li><a href="/ee/business-and-management/64b2a4103770b40012850163" target="_blank" rel="noopener noreferrer">Vivienne Westwood's sustainability:</a> In this topic, you could research whether this firm's sustainable fashion initiatives provided it with a competitive advantage.&nbsp;The fashion industry is notorious for its environmental damage, with manufacturing processes contributing significantly to carbon emissions and water usage. Vivienne Westwood's sustainable initiatives, implemented since its inception, were analyzed to determine their competitive advantage over other luxury brands, especially in light of recent social media trends highlighting environmental concerns. &nbsp; &nbsp;</li><li><a href="/ee/business-and-management/62f0c7052a89a40013e709a8" target="_blank" rel="noopener noreferrer">Tesla's marketing strategies:</a> This extended essay investigates the effectiveness of Tesla's distinct marketing strategies in promoting its automotive business. This investigation is crucial not only due to Tesla's innovative nature and market leadership in electric vehicles but also because of the novelty of its marketing approach. By analyzing Tesla's mission statement, technological focus, social media presence, product design, and the influence of its CEO, this essay aims to assess the impact of Tesla's marketing strategies on its automotive sales and overall success. &nbsp; &nbsp;</li><li><a href="/ee/business-and-management/637b75e2472023001344e0c8" target="_blank" rel="noopener noreferrer">Spotify's innovations</a>: Spotify's growth in the mature music market has slowed down. To counter this, the company diversified into the audio space, particularly focusing on podcasts, through acquisitions. By investing over $600 million in podcasts and aiming to innovate in this sector, Spotify seeks to increase profitability and solidify its position as a leader in streaming audio. This paper aims to assess the effectiveness of Spotify's podcast innovation as a growth strategy in enhancing its profitability. &nbsp;</li><li><a href="/ee/business-and-management/64f09d33a35df3208b9d6f97" target="_blank" rel="noopener noreferrer">Disney's digital presence:</a> The Walt Disney Company expanded its reach with the launch of Disney+. The COVID-19 pandemic accelerated consumer digitalization behaviors, prompting Disney to seize the opportunity and enter the Subscription Video on Demand market, ultimately reshaping consumer habits and the entertainment landscape. This EE examined how the introduction of Disney+ impacted the company's market growth, particularly in response to the digitalization trend catalyzed by platforms like Netflix, and evaluated whether this launch was effective in advancing the company's digital presence and establishing market dominance.&nbsp; &nbsp; &nbsp;</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.clastify.com/ee/business-and-management/64d9495afaee220013fff8ec">Total Quality Management in Louis Vuitton</a>: By deciding on this topic you would explore the management strategy of a leading luxury firm and how it affects its performance. <span style="background-color:rgb(255,255,255);color:rgb(13,13,13);font-family:Söhne, ui-sans-serif, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, Ubuntu, Cantarell, &quot;Noto Sans&quot;, sans-serif, &quot;Helvetica Neue&quot;, Arial, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;;font-size:16px;"><span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:pre-wrap;widows:2;word-spacing:0px;">LV has maintained its brand image by emphasizing product longevity and customer satisfaction. While other luxury brands like Chanel, Hermes, and Gucci also prioritize quality management, LV's approach will be examined in detail to understand its role in securing its position as the industry leader. This investigation delved into LV's total quality management practices, focusing on how they have contributed to its success in the luxury goods market. &nbsp;<pre><code class="language-plaintext">CAROUSEL		</code></pre> &nbsp;</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.clastify.com/ee/business-and-management/64a6bd34295ecb00139efcf1">Growth opportunities from YouTube:</a> In this case, you could answer the question of to what extent YouTube helps entrepreneurs build their businesses, based on a chosen creator.&nbsp;This EE investigates how YouTube has contributed to the success of all four Sidemen businesses by providing branding, marketing, and entrepreneurial skills. The research question is significant due to the increasing popularity and continuous growth of both Sidemen and YouTube, shedding light on the impact of social media platforms on business growth and effectiveness.&nbsp; &nbsp; &nbsp;</li><li><a href="/ee/business-and-management/64a98128f66fe20013841c46" target="_blank" rel="noopener noreferrer">Acquisition of Time Warner by AT&amp;T:</a> Through this topic, you would assess the effectiveness of the acquisition as a growth strategy. To answer this question, this student looked at the initial terms of the acquisition, analyzed further balance sheets and income statements of AT&amp;T and Warner Media, and used the stock price as an additional indicator of AT&amp;T’s success.&nbsp; &nbsp; &nbsp;</li><li><a href="/ee/business-and-management/65b31395cc71cfcb28a90d43" target="_blank" rel="noopener noreferrer">Netflix online games:</a> In response to the emergence of competitors such as Disney+ and HBO<span style="background-color:rgb(255,255,255);color:rgb(13,13,13);font-family:Söhne, ui-sans-serif, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, Ubuntu, Cantarell, &quot;Noto Sans&quot;, sans-serif, &quot;Helvetica Neue&quot;, Arial, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;;font-size:16px;"><span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:pre-wrap;widows:2;word-spacing:0px;">, the firm introduced strategies such as raising prices or incorporating advertisements and decided to diversify into the gaming industry, introducing 22 original games inspired by iconic shows. This extended essay explored the extent to which Netflix's incorporation of games into its platform has contributed to customer loyalty and acquisition, considering the risks and opportunities associated with venturing into a new industry. &nbsp; &nbsp;</li><li><a href="/ee/business-and-management/64b07b5fb38ec100134bc754" target="_blank" rel="noopener noreferrer">Toyota's diversification strategies:</a> In this analysis, you could focus on how will the diversification help increase business revenues and market share. Being an early pioneer in hybrid vehicle technology, Toyota gained mass success and recognition. The company is planning to heavily invest in researching the sustainable transportation industry, which apart from profitability, can contribute to a greener future.&nbsp; &nbsp; &nbsp;</li><li><a href="/ee/business-and-management/6549c6a1888c030f5bc54dbf" target="_blank" rel="noopener noreferrer">The decline in profitability of Jet Airways:</a> India's civil aviation industry is projected to grow. However, not all airlines have been profitable, as seen with the case of Jet Airways, which dominated the Indian aviation market before ceasing operations in 2019. The decline in profitability of Jet Airways is attributed to various factors, including ineffective organizational culture, as evidenced by internal financial operations and corporate structure issues. This extended essay analyzed the extent to which Jet Airways' organizational culture contributed to its decline, shedding light on the complexities of its downfall and its broader impact on stakeholders.&nbsp; &nbsp;</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.clastify.com/ee/business-and-management/64acd1c6b2d6120012fbadfe">McDonald's success in the real estate business:</a> By choosing this topic you would compare McDonald's to the fast-food business in the chosen area.&nbsp;Despite being renowned for its fast food, the company's primary business model revolves around real estate, making it the largest restaurant chain by revenue. Their success in real estate is evident from their consistent performance of stock market indices even during economic downturns, showcasing their resilience and strategic advantage over competitors. This essay assessed the extent of McDonald’s success in the real estate sector compared to its traditional fast-food business in the United States, exploring the pivotal role of real estate in its financial performance and market leadership. &nbsp; &nbsp;</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.clastify.com/ee/business-and-management/65bec51f1c3e1a8835928617">Ikea's adoption of the circular economy:</a> Through this topic, you could find out to what extent the company's pursuit of its 2030 goals will allow it to contribute to a more circular economy. Despite IKEA's historical association with the linear economy, its current endeavors reflect a significant shift towards sustainability, evident in its investments, partnerships, and product design strategies aimed at enhancing recyclability and longevity. In this approach IKEA's efforts were evaluated through various business management frameworks, including corporate social responsibility, stakeholder analysis, and SWOT analysis, to assess its progress towards fostering a circular economy and becoming a more sustainable organizatio<span style="background-color:rgb(255,255,255);color:rgb(13,13,13);font-family:Söhne, ui-sans-serif, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, Ubuntu, Cantarell, &quot;Noto Sans&quot;, sans-serif, &quot;Helvetica Neue&quot;, Arial, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;;font-size:16px;"><span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:pre-wrap;widows:2;word-spacing:0px;">n. &nbsp; &nbsp;</li><li><a href="/ee/business-and-management/65105822cdba678bd6d246a3" target="_blank" rel="noopener noreferrer">Merger between PSA and FCA:</a> This essay explored the potential impact of the merger between PSA and FCA on their market shares in China, a critical market for global car companies. Despite the importance of establishing a strong presence in China, both companies have struggled to gain traction, with a combined market share of only 0.5% prior to the merger. However, the Chinese market is rapidly evolving, especially in the electric vehicle sector, where FCA and PSA have lagged compared to competitors like Volkswagen Group and Mercedes-Benz.</li></ol> If you still aren't sure about the topic of your extended essay check out the remaining <a href="/ee/business-and-management" target="_blank" rel="noopener noreferrer">Business and Management exemplars</a>. Later do not forget that you can submit your essay for a professional <a href="/review" target="_blank" rel="noopener noreferrer">Review</a>. Good luck!&nbsp; &nbsp;

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A list of topic ideas and marked examples of Business Management extended essay. Check it out for help with your IB coursework!

Business and Management EE topic ideas + examples 

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A comprehensive guide on Business Management IA word count and page limit. Get to know our suggestions regarding the structure and word allocation.  

Business and Management IA word count and page limit

It's time to start working on your Business and Management extended essay! The most crucial part of the preparations is getting to know the assessment criteria. This way you will know what to include in your investigation to receive a good grade.&nbsp;&nbsp;<h2 style="text-align:center;">Business and Management EE Criteria and Checklist</h2>&nbsp;&nbsp;The extended essay is marked for a total of 34 points based on the following criteria:<h3 style="text-align:justify;"> Criterion A: Focus and method - 6 points&nbsp;</h3> The main aspects of this criterion are the topic, research question, and methodology. At the beginning of your essay, you should describe the firm that is subject to your investigation and provide the context of its business situation. Of course, you must also include the research question. Remember the 5-year rule while choosing the topic. You are also expected to present your methodology, ensure that the selected data sources are trustworthy, and that your findings are pertinent to the context of your research. For a maximum of 6 points:<ul><li>The essay begins with a clear outline of the topic, establishing the purpose of the research.</li><li>The chosen extended essay title encourages an analytical approach rather than a descriptive one.</li><li>The topic selected is specific and focused, avoiding generic or broad issues that could limit effective treatment within the word limit.</li><li>The research question is precisely formulated to address a business problem or issue worthy of investigation, and it is answerable within the constraints of resources, time, and word limit.</li><li>The methodology and approach to address the research question are carefully planned and outlined by the student. &nbsp;</li></ul>Check out <a href="/ee/business-and-management/64a7278c701b5600139b43bd" target="_blank" rel="noopener noreferrer">this EE</a> for reference.<h3 style="text-align:justify;"> Criterion B: Knowledge and understanding - 6 points&nbsp;</h3>&nbsp;You must establish the business context and demonstrate your understanding of the topic. Use specific terminology and provide definitions. You should be able to incorporate different business and management models in your work. Avoid unnecessary information in your study - every piece of information, model, etc should contribute to finding the answer to the research question.&nbsp; For a maximum of 6 points:&nbsp;<ul><li>Source material is applied in a manner that directly relates to the research question.</li><li>Proper referencing and incorporation of the source material are evident throughout the essay's body.</li><li>The student utilizes the sources to contextualize their topic within a broader business context.</li><li>Technical or subject-specific terms are explained and used correctly, demonstrating the student's knowledge and understanding, while maintaining an analytical and academic tone. &nbsp;</li></ul>Check out <a href="/ee/business-and-management/617e2817a296080013456bd5" target="_blank" rel="noopener noreferrer">this exemplar.</a> &nbsp;<pre><code class="language-plaintext">CAROUSEL 
 </code></pre><h3 style="text-align:justify;"> Criterion C: Critical Thinking - 12 points&nbsp;</h3>&nbsp;This criterion, constituting a significant portion of your grade encompasses research, analysis, discussion, and evaluation. Your investigation should follow a logical structure, incorporating researched data, its interpretation, and formulated arguments. Emphasize your analytical skills. Make use of business theories, tools, and techniques. You should show evidence of critical thinking in the entire extended essay and make references to the research question. At the end, you should discuss the significance of your study and evaluate your approach to examining the topic of the investigation.&nbsp; For a maximum of 12 points:<ul><li>The student meticulously selects sources that directly contribute to addressing the research question, facilitating the formation of a well-supported argument and conclusion.</li><li>Integrated use of research and business theories, tools, and techniques strengthens the development of arguments throughout the essay.</li><li>The student critically assesses various perspectives on the topic, identifying both strengths and limitations.</li><li>The essay maintains an analytical and evaluative approach.</li><li>Culminating conclusions are formulated towards the end of the essay, summarizing the student's response to the research question and supported by evidence.</li><li>The student provides commentary on the quality, balance, and quantity of the sources used and suggests avenues for further research to address unresolved issues.</li></ul> <a href="/ee/business-and-management/65105822cdba678bd6d246a3" target="_blank" rel="noopener noreferrer">This</a> is a good example of critical thinking.&nbsp;<h3 style="text-align:justify;"> Criterion D: Presentation - 4 points</h3>&nbsp;What counts here is the structure and layout. Maintain proper referencing and include a bibliography to acknowledge sources accurately. Make sure that your essay contains all the crucial elements such as the title page or table of contents and that its structure is clear and facilitates comprehension. Clearly label all sections and graphical elements for clarity. For a maximum of 4 points:&nbsp;<ul><li>The essay begins with a title page and a table of contents, adhering to standard formatting conventions.</li><li>The structure of the essay follows the expected conventions for the topic, ensuring clarity and coherence in the presentation of arguments.</li><li>Sections and subsections, if included, have informative headings that contribute to the overall organization of the essay without distracting from the main argument.</li><li>Graphs, figures, or tables are appropriately labeled with numbers and brief descriptions and maintain good graphical quality. &nbsp;</li></ul>See <a href="/ee/business-and-management/64b2a4103770b40012850163" target="_blank" rel="noopener noreferrer">here </a>to get a glimpse of the matter.&nbsp;<h3 style="text-align:justify;"> Criterion E: Engagement - 6 points&nbsp;</h3>&nbsp;The last criterion analyses the research focus, planning, and process based on submitted reflections written after sessions with your supervisor. In your first reflection, outline your initial thoughts on your extended essay, including why you selected the topic and your planned investigation approach. In the second reflection, analyze how the writing process has shaped your perspective or prompted adjustments to your approach. Finally, assess your overall study, reflecting on its strengths, weaknesses, and any insights gained throughout the process. For a maximum of 6 points:&nbsp;<ul><li>The RPPF form showcases the individual's progress and active involvement in the writing process.</li><li>The student outlines the skills acquired during the extended essay writing journey.</li><li>Challenges faced during the process are described in detail, along with the strategies employed to address them.</li><li>The document reflects the personal significance and relevance of the work undertaken.</li></ul> Now you know how to write a perfect Business and Management EE! You can use the above checklist to review your work, but Clastify's guidance does not end here... You can rely on the expertise of our experienced reviewers and <a href="/review" target="_blank" rel="noopener noreferrer">submit your extended essay</a> for professional feedback. Good luck! &nbsp;

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A comprehensive guide to Business and Management Extended Essay criteria along with a checklist. Keep reading to score high on your IB coursework!

Business and Management EE Criteria and Checklist

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A comprehensive guide on Business and Management IA criteria along with a checklist. 

Business and Management IA Criteria and Checklist

Are you a Business and Management student looking for tips on excelling in your IB exams? Clastify is here to help! This article will focus on the CUEGIS Essay. Keep reading for tips on how to format and structure your work.&nbsp;&nbsp;<h2 style="text-align:center;">CUEGIS Essay format and structure</h2>&nbsp;CUEGIS Essay is an extended response question waiting for Business and Management students in section C of their Paper 2. It is graded for 20 points which accounts for 10% of their grade. Students are expected to answer it using two of the concepts:&nbsp;&nbsp;<ul><li>Change involves the ongoing adaptation of business strategies, goals, and processes in response to internal dynamics or external influences. The forces driving change represent the advantages it brings while restraining forces are the reasons for resistance. Due to these opposing forces, businesses need to manage change to stay competitive.</li><li>Culture covers the collective attitudes, values, goals, and practices of individuals within a business or country. It shapes the working relationships among internal stakeholders and the ways of interacting with external stakeholders.</li><li>Ethics are the moral principles guiding a firm's decision-making and strategies. It relates to what is deemed right or wrong from the perspective of the society. An ethical business applies these moral principles in all interactions with stakeholders.&nbsp;</li><li>Globalization refers to the increasing integration and interdependence of world economies, leading to consumers worldwide developing similar habits and tastes. It results from various economic, social, technological, cultural, and political changes. Globalization offers opportunities for business growth but also poses threats to their operations.</li><li>Innovation is the process of turning new ideas and research into commercial products and processes. It is crucial for businesses to innovate to keep up with competitive, technologically advanced markets and increasingly sophisticated customers.</li><li>Strategy is an action plan that a business uses to achieve its objectives, essentially the long-term plans for the business.</li></ul>&nbsp;After understanding the key CUEGIS concepts you can proceed to write the essay. Below you will find Clastify's recommended structure, which is based on our extensive experience with the IB assessments. Tailor it to your preferences keeping in mind the assessment criteria.&nbsp;&nbsp;<h3 style="text-align:justify;">Introduction&nbsp;</h3><ul><li>Present the organization under study - its name, type of business, scope of operations, industry, etc.&nbsp;</li><li>Define the key terms relevant in the context of the research question.&nbsp;</li><li>Introduce the 2 concepts that will be applied in the analysis.&nbsp;</li><li>Formulate a thesis statement that will guide your essay.&nbsp;</li><li>Briefly describe your approach to answering the research question.&nbsp;</li></ul>&nbsp;<h3 style="text-align:justify;">The Body&nbsp;</h3>Divide the body into 2-3 paragraphs describing relevant information about the company in the context of the title, and devoted to the analysis of the separate concepts.&nbsp;<ul><li>Describe the organization's experience in reference to the essay's topic.&nbsp;</li><li>Explain how this event relates to one of the CUEGIS concepts.&nbsp;</li><li>Highlight the impact of the experience on stakeholder groups.&nbsp;</li><li>In your analysis apply business and management tools and theories. &nbsp;</li><li>After having presented the company's past actions, describe how it could address the topic in the future.&nbsp;</li><li>Remember to maintain a logical structure: introduce reasoned arguments backed by concrete examples and supported by appropriate justifications.&nbsp;</li><li>Ensure that the discussion is balanced, and takes into account different viewpoints (advantages and disadvantages)</li></ul>&nbsp;For instance: Globalization has allowed IKEA to leverage mass production due to the increasing convergence of habits and tastes worldwide. By focusing on standardization, customization, and functionality, IKEA's "one design suits all" strategy has become more effective, offering suitable products globally. This strategy includes providing products in flat-packed form, which reduces shipping, storage, and assembly costs while enhancing supply chain efficiency. Mass production enables IKEA to maintain low prices and high quality due to economies of scale, further benefiting from globalization.&nbsp;&nbsp;Impact on stakeholders - examples:<ul><li>Customers: customers worldwide benefit from lower prices due to economies of scale and mass production. The standardization of products ensures consistent quality and availability across different markets. The flat-packed design makes transportation easier and reduces shipping costs.&nbsp;</li><li>Employees: IKEA’s global expansion can create job opportunities in different regions, from manufacturing to retail. The company’s focus on efficiency and innovation can also foster a dynamic working environment.</li><li>Shareholders: shareholders benefit from IKEA’s global strategy through increased market share, revenue growth, and enhanced profitability due to economies of scale and efficient supply chain management.</li><li>Suppliers: suppliers can gain from long-term contracts with a global company like IKEA, which can provide stable demand for their products and opportunities for growth.</li></ul>&nbsp;<h3 style="text-align:justify;">Conclusion&nbsp;</h3>Summarize your analysis, highlighting the key aspects:&nbsp;<ul><li>Address the company's two different stakeholder groups (conflict or agreement)</li><li>Present the end result.&nbsp;</li><li>Evaluate the thesis stated in the introduction.&nbsp;</li><li>Did the firm experience a success or a failure?</li></ul>&nbsp;&nbsp;We are hoping that you found this guide useful and that you are now ready to ace your Business and Management Paper! For more guidance related to IB topics, see the remaining publications on our<a href="/blog " target="_blank" rel="noopener noreferrer"> blog</a>. Also, if you are looking for examples of IB coursework you must check out the great variety of <a href="/" target="_blank" rel="noopener noreferrer">Clastify's exemplars.&nbsp;</a>&nbsp;

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A comprehensive guide on CUEGIS Essay Format and Structure. Check out for Paper 2 exam tips on format and structure. 

CUEGIS Essay Format and Structure 

Writing a high-scoring CUEGIS Essay seems like a challenge? It shouldn't be! Especially after reading this guide and using Clastify's checklist. Keep reading to learn more about the essay assessment criteria and how to meet them.&nbsp;&nbsp;<h2 style="text-align:center;">CUEGIS Essay Criteria and Checklist</h2>&nbsp;CUEGIS Essay is an extended response question - a component of Business and Management Paper 2 (section C). &nbsp;It is graded for 20 points which accounts for 10% of your grade so it is totally worth knowing how to approach it! The assessment consists of the following 5 criteria which equally contribute to your grade:&nbsp;<h3 style="text-align:justify;">Criterion A: Knowledge and understanding - 4 points</h3><ul><li>The student applies 2 of the CUEGIS concepts: change, culture, ethics, globalization, innovation, or strategy*. &nbsp;</li><li>Concepts are fully explained.&nbsp;</li><li>Relevant business and management theory is applied and explained. &nbsp;</li><li>The language used contains subject-specific terminology.&nbsp;</li><li>Connections between the concepts and theory are established.&nbsp;</li></ul>&nbsp;<h3 style="text-align:justify;">Criterion B: Application - 4 points&nbsp;</h3><ul><li>2 CUEGIS concepts are appropriately introduced and explained in reference to the company under investigation.&nbsp;</li><li>Suitable business and management tools are applied and fully developed.&nbsp;</li><li>Examples from the company's history and activity are relevant and directly relate to the concepts and tools used.&nbsp;</li></ul>&nbsp;<h3 style="text-align:justify;">Criterion C: Reasoned arguments - 4 points</h3><ul><li>The arguments are relevant to the topic of the investigation.&nbsp;</li><li>The analysis is balanced - arguments explore different practices, weigh up strengths and weaknesses, discuss long and short-term implications, etc.&nbsp;</li><li>Arguments are backed with concrete examples.&nbsp;</li><li>The application of examples and their implications are well-explained.&nbsp;</li></ul>&nbsp;<h3 style="text-align:justify;">Criterion D: Structure - 4 points&nbsp;</h3><ul><li>A logical structure is maintained to facilitate reader comprehension.&nbsp;</li><li>The introduction presents the research question, the organization under study, the concepts, and the thesis statement.&nbsp;</li><li>The body divided into separate paragraphs includes the application of the concepts and business and management tools and theory, arguments backed with concrete examples, and justifications.&nbsp;</li><li>The conclusion highlights the key findings: discusses the impact on stakeholder groups, and assesses the thesis statement.&nbsp;</li></ul>&nbsp;You can learn more about the CUEGIS Essay format and structure from <a href="/blog/cuegis-essay-format-and-structure" target="_blank" rel="noopener noreferrer">this post.</a>&nbsp;&nbsp;<h3 style="text-align:justify;">Criterion E: Individuals and the society - 4 points&nbsp;</h3><ul><li>There is a balanced consideration of the company's impact on stakeholders.&nbsp;</li><li>2 stakeholder groups are taken into account in the analysis.&nbsp;</li><li>The impact on both internal and external stakeholders is considered.&nbsp;</li></ul>&nbsp;These are all the secrets behind writing a good CUEGIS essay. Make sure to apply the above checklist when writing your own work. Also, <a href="/notes/business-and-management/5ff35fb374e8fd1e7ae28a7b" target="_blank" rel="noopener noreferrer">here</a> you can find a well-written essay sample for inspiration.&nbsp;&nbsp;&nbsp;*If you need guidance with understanding the CUEGIS concepts, we prepared their short descriptions!&nbsp;<ul><li>Change involves the ongoing adaptation of business strategies, goals, and processes in response to internal dynamics or external influences. Due to these opposing forces, bringing both advantages and disadvantages, businesses need to manage change to stay competitive.</li><li>Culture shapes the working relationships among internal stakeholders and the ways of interacting with external stakeholders. It covers the collective attitudes, values, goals, and practices of individuals within a business or country.&nbsp;</li><li>Ethics are the moral principles guiding a firm's decision-making and strategies. It relates to what is deemed right or wrong from the perspective of the society. An ethical business applies these moral principles in all interactions with stakeholders.&nbsp;</li><li>Globalization results from various economic, social, technological, cultural, and political changes. It refers to the increasing integration and interdependence of world economies, leading to consumers worldwide developing similar habits and tastes. Globalization offers opportunities for business growth but also poses threats to their operations.</li><li>Innovation is crucial for businesses to innovate to keep up with competitive, technologically advanced markets and increasingly sophisticated customers. It is the process of turning new ideas and research into commercial products and processes.&nbsp;</li><li>Strategy: is an action plan that an organization uses to achieve its objectives, essentially the long-term plans for the business.</li></ul>&nbsp;Are looking for other IB exemplars? There is a variety of internal assessments, extended essays, and TOK assessment components to choose from on the <a href="/" target="_blank" rel="noopener noreferrer">Clastify website.&nbsp;</a>

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A comprehensive guide on CUEGIS Essay assessment criteria with a checklist. Learn our tips for scoring high in Business and Management paper!

CUEGIS Essay Criteria and Checklist 

You have decided on the topic of your Business and Management extended essay but don't know how to structure it? We are here to help! In this post, you'll find tips for each section of your EE, that are based on our extensive experience with IB. While we suggest this framework based on our track record of assisting students in achieving top-rated essays, feel free to tailor the guide below to your preferences. &nbsp;<h2 style="text-align:center;">Business and Management EE format and structure</h2> The extended essay is a 4,000 words investigation that should consist of the following parts:&nbsp;<h3 style="text-align:justify;"> Title page and table of contents</h3><ol><li>On the title page, you will include the topic of your investigation, the research question, the subject, and the word count.&nbsp;</li><li>The next page should be the table of contents with all subsections of your essay along with the page numbering.&nbsp; &nbsp;</li></ol><h3 style="text-align:justify;">Introduction and background information</h3><ol><li>Provide a brief introduction to the business or organization that you have chosen for your extended essay.</li><li>Mention the product or service that will be subject to investigation.</li><li>State the aim of the investigation.&nbsp;</li><li>Identify the problem and state how it relates to the theoretical concepts from Business and Management (for instance competition, pricing strategy, firm's sustainability, etc.)</li><li>Include in-text citations to provide the context of the business activity of the chosen firm.&nbsp;</li><li>You can also briefly present the market and compare it to the examined business.&nbsp;</li></ol>&nbsp;See <a href="/ee/business-and-management/64b2a4103770b40012850163" target="_blank" rel="noopener noreferrer">this</a> for reference.&nbsp;<h3 style="margin-left:0px;"> Research question&nbsp;</h3><ol><li>State a focused research question, <a href="/ee/business-and-management/64a7278c701b5600139b43bd" target="_blank" rel="noopener noreferrer">such as</a>: To what extent has Zoom’s freemium business model influenced its market leadership position in the North American video conferencing market from 2020 to 2021?</li><li>Specify the aspect of the firm's activity under investigation and the scope (whether you are analysing the firm's international strategy or focusing on a specific region/country), you can also state the period under analysis.&nbsp;</li></ol> &nbsp;<pre><code class="language-plaintext">CAROUSEL </code></pre><h3 style="text-align:justify;"> Methodology&nbsp;</h3><ol><li>You must carefully choose secondary sources that will be used in the investigation.&nbsp;</li><li>Make sure that sources are reliable and relevant in the context of your study.&nbsp;</li><li>Also, you must appoint a couple of business and management tools and theories that you will use in the analysis. Justify their choice by stating how will the findings contribute to answering the research question.&nbsp;</li><li>Keep in mind that introducing irrelevant information can result in a deduction of points, therefore choose your methodology wisely.&nbsp;</li></ol> <a href="/ee/business-and-management/63ea25911bbbd2001456ed0c" target="_blank" rel="noopener noreferrer">This methodology</a> is worth taking a look at.&nbsp; &nbsp;<h3 style="text-align:justify;">Analysis</h3><ol><li>This is the crucial part of your essay in which you will determine the answer to the research question.&nbsp;</li><li>Use different forms of graphical representation such as graphs and maps that will facilitate analysing the trends within the data and for instance, positioning the firm on the market. Remember to label and describe them appropriately.&nbsp;</li><li>You should include tables of data and calculations when conducting a financial analysis.</li><li>Devote separate sections/paragraphs for each business and management tool. Describe how the tools were used and form a mini-conclusion relating to the research question.&nbsp;</li><li>Again, include the in-text citations.&nbsp;</li></ol>&nbsp;Check out <a href="/ee/business-and-management/65105822cdba678bd6d246a3" target="_blank" rel="noopener noreferrer">this analysis.&nbsp;</a>&nbsp;<h3 style="text-align:justify;">Conclusion and evaluation</h3><ol><li>Re-state the aim of the essay to refresh the reader's memory.&nbsp;</li><li>Provide a statement about the extent to which the research topic has been analyzed.</li><li>Briefly summarize the findings from each business tool used.&nbsp;</li><li>Clearly state the answer to the research question. Do not introduce any new data to this section.&nbsp;</li><li>Suggest how the organization should adjust its strategy.</li><li>Discuss the limitations of both data sources and tools used in the investigation.&nbsp;</li><li>Show awareness of possible factors that could have influenced the results.&nbsp;</li><li>State the strengths and weaknesses of your extended essay and propose how to possibly improve and extend your study.&nbsp;</li></ol> See <a href="/ee/business-and-management/64f09d33a35df3208b9d6f97" target="_blank" rel="noopener noreferrer">this </a>to get a glimpse of the matter.&nbsp;<h3 style="text-align:justify;">Bibliography and appendices&nbsp;</h3><ol><li>These parts are not included in the word count.&nbsp;</li><li>In the bibliography, you should make a detailed list of all sources used in your investigation in alphabetical order. Decide on one style of referencing.&nbsp;</li><li>The appendices will serve as a place for additional tables of data etc. however these can't be the crucial information for your EE.&nbsp;</li></ol> We are hoping that you will use the above tips in the writing process! For more inspiration head to the <a href="/" target="_blank" rel="noopener noreferrer">Clastify</a> website and check out the remaining <a href="/ee/business-and-management" target="_blank" rel="noopener noreferrer">Business and management exemplars.</a> You can also see our guide with a breakdown of the EE assessment criteria <a href="/blog/business-and-management-ee-criteria-and-checklist" target="_blank" rel="noopener noreferrer">here. </a>Good luck! &nbsp;

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A comprehensive guide on Biology extended essay format and structure. Check the tips for Biology EE and improve your extended essay

Business and Management EE Format and Structure 

With its unseen questions, the IB Business Management Paper 2 is often a source anxiety for many students. In this post, we’ll however provide a thorough breakdown of this paper, ensuring you can approach it confidently.&nbsp;&nbsp;<h2 style="text-align:center;">IB Business Management Paper 2</h2>&nbsp;<ul><li>Paper 2 is based on unseen stimulus material with a quantitative focus.</li><li>For SL, Paper 2 contributes 35% to the overall subject grade, while for HL, it accounts for 30%.</li><li>SL students have 1 hour 30 minutes, while HL students are given 1 hour 45 minutes to complete Paper 2.</li><li>A calculator is required for this exam.</li><li>Paper 2 is made up of two sections &nbsp;– Section A and Section B.</li></ul>&nbsp;<h3>&nbsp;</h3><h3>Section A</h3>&nbsp;<ul><li>Section A is made up of medium-length questions&nbsp;</li><li>There is a quantitative focus in these questions. Students answer questions with reference and analysis of the provided information&nbsp;</li><li>Paper 2 may cover all 5 units of the syllabus</li><li>Students must be equipped with the skills of analysing and presenting information.</li></ul>&nbsp;&nbsp;A typical Section A question may look like this:&nbsp;Prime Pies (PP) produces the highest quality luxury pies. The pies contain organic* ingredients and are priced at $20 each, which is significantly more expensive than the pies of PP’s competitors. PP’s profits have fallen, so PP’s operations manager is looking at producing a cheaper pie that is not made from organic ingredients to meet the needs of the mass market. To finance the production of this new pie, PP is planning to sell older non-current assets rather than increase its long-term liabilities, such as loans.Financial information on the new watch is given in the table below:&nbsp;<figure class="table"><table><thead><tr><th>Direct cost of each new watch</th><th>$40</th></tr></thead><tbody><tr><td>Fixed costs to produce the new watch</td><td>$6 million</td></tr><tr><td>Maximum production capacity of new watch</td><td>88 000 watches</td></tr><tr><td>Price of the new watch</td><td>$160</td></tr></tbody></table></figure>&nbsp;(a) Define the term ''brand awareness'' [2]&nbsp;(b) Using the information provided in the table construct a fully-labelled break-even chart for SF, to scale, for the new watch [4]&nbsp;(c) Calculate the margin of safety (show your working) [2]&nbsp;(d) Explain one advantage for SF of introducing the new watch [2]&nbsp;&nbsp;<h3>Section B</h3>&nbsp;<ul><li>In this section, students choose to answer one out of two questions</li><li>The questions in Section B, in structure, are very similar to those in Section A</li><li>The Section B questions however are longer and require deeper analysis.</li></ul>&nbsp;A typical Section B question may look like this:&nbsp;Coco Delight (CD) produces a range of luxury chocolate bars that are sold and manufactured in New Zealand. CD has created an overseas supply chain in which all ingredients for its chocolate bars are imported to New Zealand.&nbsp;(a) Describe one feature of a supply chain [2]&nbsp;CD is aware that overseas suppliers use palm oil* in the production of chocolate bars. Palm oil production is damaging to the environment, so CD has decided to produce a new ethical chocolate bar that contains only a quarter of the palm oil used in its other chocolate bars. These new ethical chocolate bars will be considerably more expensive than the chocolate bars in CD’s current range and will be priced using a premium pricing method. Part of the profits from the sales of the new chocolate bars will be used to finance sustainable palm oil production to reduce the impact on the environment.&nbsp;(b) Explain one advantage and one disadvantage for CD of using a premium pricing method for the new ethical chocolate bar. [4]&nbsp;CD is considering exporting the ethical chocolate bars to consumers in new overseas markets. It has identified three possible target countries: X, Y and Z. CD used a random sampling method of 500 consumers in each of the three countries to carry out market research. The new ethical chocolate bar is to be launched in 2024. The results of the market research are given in Table 4.&nbsp;Table 4&nbsp;<figure class="table" style="width:98.79%;"><table class="ck-table-resized"><colgroup><col style="width:13.71%;"><col style="width:29%;"><col style="width:29.7%;"><col style="width:27.59%;"></colgroup><thead><tr><th>Possible target country</th><th>Percentage of respondents who would try the new ethical chocolate bar</th><th>Percentage of respondents who would possibly try the new chocolate bar</th><th>Percentage of respondents who would not try the new chocolate bar</th></tr></thead><tbody><tr><td>X</td><td>60%</td><td>32%</td><td>8%</td></tr><tr><td>Y</td><td>42%</td><td>38%</td><td>20%</td></tr><tr><td>Z</td><td>28%</td><td>62%</td><td>10%</td></tr></tbody></table></figure>&nbsp;(c) Comment on the market research in Table 4. [2]&nbsp;(d) Explain one benefit for CD of collecting market research using random sampling. [2]&nbsp;CD has employed an economics consultancy to review the current and future economic situation in each of the three possible target countries in which it wants to launch the new ethical chocolate bar. The chocolate bar is expected to be priced higher than the chocolate bars of CD’s competitors in all three countries. No ethical chocolate bars are currently produced by these competitors.&nbsp;&nbsp;The consultancy:&nbsp;<ul><li>forecasted economic conditions for each possible target country for 2024 and 2028 &nbsp;</li><li>used data from the last six years and estimated the probability of CD’s success upon entering each market based on the experiences of other confectionery manufacturers&nbsp;</li><li>carried out an extensive STEEPLE analysis for each possible target country.</li></ul>&nbsp;Table 5&nbsp;<figure class="table"><table><thead><tr><th>Target country</th><th>Forecasted economic conditions in 2024</th><th>Forecasted economic conditions in 2028</th><th>Probability of success</th><th>STEEPLE analysis summary</th></tr></thead><tbody><tr><td>X</td><td>Stable</td><td>Worsening</td><td>0.42</td><td>Favourable to business</td></tr><tr><td>Y</td><td>Improving</td><td>Stable</td><td>0.58</td><td>No clear trend but limited technology</td></tr><tr><td>Z</td><td>Declining</td><td>Strongly improving</td><td>0.79</td><td>Concerns, especially about political in the future</td></tr></tbody></table></figure>&nbsp;(e) Using the data provided in Table 4 and Table 5, and other information in the stimulus, recommend which target country CD should launch its new ethical chocolate bar in [10]&nbsp;&nbsp;To do well in Paper 2 of IB Business Management, you need a strong understanding of the syllabus and good analytical skills. Knowing the units thoroughly is important because the paper can cover virtually any topics of the syllabus. It’s however just as important to be able to think critically and analyze information. This includes reading and understanding financial statements, market data, and other business information. You must be able to effectively spot trends, problems, or opportunities. To develop these practical skills, it’s best to practice with past exam questions. This helps you get used to applying your knowledge to real-life business scenarios, explaining your ideas clearly, and backing them up with evidence.&nbsp;&nbsp;&nbsp;We hope you found this post helpful. For more useful materials associated with the IB check out the wide variety of <a href="/ia" target="_blank" rel="noopener noreferrer">IA</a>, <a href="/ee" target="_blank" rel="noopener noreferrer">EE </a>and <a href="/tok" target="_blank" rel="noopener noreferrer">TOK </a>exemplars available at <a href="/" target="_blank" rel="noopener noreferrer">Clastify</a>.&nbsp;

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A comprehensive guide to IB Business Management Paper 2. Learn about Paper 2 structure, duration, weighing, and the questions you may encounter. 

IB Business Management Paper 2

Studying for IB Business Management does not have to be overwhelming. With the right approach, you can tackle the content confidently and stay ahead. In this post, we’ll share practical study tips to help you succeed while keeping stress to a minimum.&nbsp;&nbsp;&nbsp;<h2 style="text-align:center;">How to study for IB Business Management</h2>&nbsp;&nbsp;Prioritise understanding – While it’s important to know key concepts, IB Business exams focus heavily on applying those concepts. Instead of spending too much time memorizing every small detail, focus on truly understanding how the concepts function in real-world scenarios. This will save you valuable time when preparing for assessments and help you use the acquired knowledge practically. Moreover, truly understanding how a concept works helps it stick in your mind for much longer.&nbsp;Create flashcards – Flashcards are an excellent way to study for IB Business Management as they allow you to quickly revisit topics you’ve studied and reinforce your understanding. The process of creating flashcards itself helps deepen your knowledge, as you’ll need to break down complex concepts into concise, easy-to-grasp points. Flashcards are also very useful for last-minute revision. We recommend using Anki, a free flashcard software that lets you create customized flashcards for your study needs. Alternatively, you can make flashcards on paper – the choice is yours. For the best results, design each flashcard to focus on a single concept. When studying, try answering the question on the flashcard out loud before flipping it over to check the answer.&nbsp;Use spaced repetition – When studying for IB Business Management, we recommend using spaced repetition, a learning technique that involves reviewing material at strategically spaced intervals. The idea is to revisit information just before you're likely to forget it, which strengthens your memory and reinforces long-term understanding. Initially, you review the content more frequently, and as you become more familiar with it, the intervals between reviews increase.&nbsp;Memorise key definitions – We recommend focusing on memorizing key definitions, as exam questions often require you to provide them. Spaced repetition can be an effective strategy to retain these definitions over time, ensuring you're well-prepared for final exams.&nbsp;&nbsp;Understand case studies – Case studies are a key component of the syllabus. When preparing for assessments, focus on truly understanding the case study rather than just memorizing it. Take the time to see how the concepts apply and how they manifest in the context of the case study.&nbsp;Familiarise yourself with IB Business Command terms – Understand the different command terms in IB Business. Knowing what the question is asking helps you structure your response effectively and ensures you hit all the necessary points. Make sure to check out our post on <a href="/blog/ib-business-and-management-command-terms" target="_blank" rel="noopener noreferrer">IB Business Management Command Terms</a>.&nbsp;<pre><code class="language-plaintext">CAROUSEL</code></pre>&nbsp;&nbsp;Practice past papers – Working through past papers is one of the most effective ways to prepare for your IB Business Management exam. Not only does it familiarize you with the format and types of questions, but it also helps you identify common themes and areas that are frequently tested. By practicing under timed conditions, you can also improve your exam technique and manage your time more effectively on the day. Make sure to verify your answers with the mark scheme and learn from your mistakes.&nbsp;Revisit your class notes – While practicing past papers is important, don’t forget to regularly review your textbook and class notes. These resources contain all the foundational knowledge you need, and revisiting them will help reinforce your understanding of complex concepts.&nbsp;&nbsp;Create revision notes – Summarize each topic into concise revision notes or bullet points. This will make you understand the topics and ensure you have a clear view of the entire syllabus.&nbsp;Study with friends &nbsp;– &nbsp;Form a study group to chat through key concepts and case studies – explaining things to others is a great way to reinforce your own understanding. Just make sure you stay on track and don’t get too carried away with the social side of things!&nbsp;&nbsp;&nbsp;We hope you found this post helpful! For more useful materials associated with the IB check out the wide variety of <a href="/ia" target="_blank" rel="noopener noreferrer">IA</a>, <a href="/ee" target="_blank" rel="noopener noreferrer">EE </a>and <a href="/tok" target="_blank" rel="noopener noreferrer">TOK </a>exemplars available at <a href="/" target="_blank" rel="noopener noreferrer">Clastify </a>and other guides available on our <a href="/blog" target="_blank" rel="noopener noreferrer">blog</a>.&nbsp;

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A comprehensive guide to studying for IB Business Management. 

How to study for IB Business Management

When it comes to excelling in IB Business Management, choosing the right textbook is like setting the foundation for your success. A well-chosen textbook will just you through the syllabus and deepen your understanding. In this post, we have prepared a list of the best Business Management textbooks, highlighting what makes them good.&nbsp;&nbsp;&nbsp;<h2 style="text-align:center;">Best IB Business Management Textbooks</h2><h3>&nbsp;</h3>&nbsp;<h3>Oxford IB Diploma Programme: Business Management (Loykie Lomine, Martin Muchena, Robert Pierce)</h3>&nbsp;<ul><li>This book has been developed in collaboration with the International Baccalaureate. This means that the book equips students with all the knowledge neccessary to excel in the IB assessments.&nbsp;</li><li>The book includes relevant case studies for deeper understanding of business concepts&nbsp;</li><li>Includes assessment support (practice questions, exam tips, etc.)</li><li>Integration of Theory of Knowledge (TOK) elements to support critical thinking&nbsp;</li><li>The books covers both Standard Level (SL) and Higher Level (HL) content&nbsp;</li><li>The book is however quite pricy. It can be bought online for around $65.&nbsp;</li></ul>&nbsp;<h3>&nbsp;</h3><h3>Cambridge University Press: Business Management for the IB Diploma&nbsp;</h3>&nbsp;<ul><li>This textbook combines theoretical content with practical examples for effective learning</li><li>It is ideal for understanding the application of business concepts&nbsp;</li><li>The book includes detailed exam preparation resources, such as:&nbsp;<ul><li>Past paper questions and answers&nbsp;</li><li>Interactive activities for hands-on learning&nbsp;</li></ul></li><li>It is popular among teachers for its clear and easy to approach explanations</li><li>This book is more affordable. It can bought for around $55.&nbsp;</li></ul>&nbsp;<h3>&nbsp;</h3><h3>Hodder Education: Business Management for the IB Diploma: Prepare for Success (Paul Hoang)</h3>&nbsp;<ul><li>Highly recommended for IB exam preparation&nbsp;</li><li>The book contains numerous practice exams and concise topic summaries&nbsp;</li><li>Provides strategies for achieving high marks on both internal Assessment external exams&nbsp;</li><li>We however reccomend using this book as a supplementary resource alongside main course books. This is because the book puts more emphasis on exam preparation and summaries rather than in-depth explanations of each topic, which may not be comprehensive enough on its own.</li><li>Luckily, this book is significantly cheaper than the other positions as it can be acquired for around $35.</li></ul>&nbsp;&nbsp;&nbsp;We hope you found this post helpful. For more useful materials associated with the IB check out the wide variety of <a href="/ia" target="_blank" rel="noopener noreferrer">IA</a>, <a href="/ee" target="_blank" rel="noopener noreferrer">EE </a>and <a href="/tok" target="_blank" rel="noopener noreferrer">TOK </a>exemplars available at <a href="/" target="_blank" rel="noopener noreferrer">Clastify </a>and other guides available on our <a href="/blog" target="_blank" rel="noopener noreferrer">blog</a>.&nbsp;

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A comprehensive list of the best IB Business Management textbooks. Learn about what makes these books stand out, their differences, and pricing. 

Best IB Business Management Textbooks

Business and Management introduces students to the principles of business operations and management functions. The course covers topics like marketing, human resource management, and finance, helping students understand business decision-making processes and organizational behavior.

IB Business and Management

Coursework Exemplars

IA/EE Review

Notes

Grade Boundaries

Syllabus + Topics

Key Concepts

Command Terms

Paper Weighting

11,915 students

4.9 average grade

Difficulty

Grade distribution

Helpful Blog Posts

Business Management IA Topic Ideas + Examples

11,915 students

4.9 average grade

Difficulty

Grade distribution